In 1987 Gordon Gekko, the unscrupulous cigar-smoking powerhouse in the film Wall Street, told the world: greed is good. The movie – ultimately a cautionary tale – depicted work and wealth-obsessed executives putting in long hours in sleek skyscrapers to seal deals and boost their pay packets, at the expense of whoever got in their way. If you live and breathe work (and toss in some moral flexibility), the message was, the rewards will be exciting – and immense.

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