Hello everyone. You want some history. In 1994, Jeff Bezos, the former head of the Wall Street hedge fund, founded Amazon, choosing the name primarily because it starts with the first letter of the alphabet and because it is associated with a huge South American river. Based on his research, Bezos concluded that books would be the most logical product to initially sell online. By the way, amazon was not the first company to do this. The Silicon Valley Computer Literacy Bookstore began selling books from its range to its tech-savvy customers in 1991. However, only Amazon.com promised to deliver any book to any reader, anywhere.